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Sony Entertainment

June 24th, 2009 Posted in 123 triad

Sony Entertainment Television India, popularly known as Sony TV or SET, is one of India popular Hindi-language based general entertainment broadcasters. Based in Mumbai, it is a venture promoted by Sony Pictures Entertainment since 1995. SETs programming is targeted towards family audiences.

The programming covers genres including drama, reality, comedy, horror, Bollywood, and live events. Some of its most successful programmes to date include Indian Idol, an adaptation of the worldwide Pop Idol format owned by FremantleMedia, and Jassi Jaissi Koi Nahin an adaptation of the Colombian telenovela Betty la fea.

For more information, please visit www.setindia.com

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